Some companies manage to gain short-term customer loyalty this way, but if we want to establish a long-term relationship with them, we must offer them more than just opportunities "you can't miss" or a brand refresh.
The customer is (still) king, so we strive to put them at the center of all our business efforts — both in designing our products or services and at every touchpoint we interact with them.
An exceptional user experience encourages loyalty, sets you apart from the competition, and enables growth. One technological improvement that can help you is electronic signing. By optimizing business processes and emphasizing convenience, e-signing puts the customer at the heart of an efficient user experience. How?
Sign here from where you are
We often stress that the days of printing documents, signing them by hand, scanning them, and sending them back and forth are over.
Electronic signing services allow customers to review and sign documents in the comfort of their homes, offices, or wherever they are. They can do it when it suits them best.
Whether they use a computer, tablet, or smartphone, the process is always efficient and hassle-free.
Offering such convenience to customers shows that you value their time and strive to provide them with the most straightforward interaction with your business.
First come, first served
Speed is critical - your customers expect an immediate response and rapid action. By shifting your processes into higher gear with e-signing for contracts and other documentation, you can accelerate the customer journey.
Handle a document in minutes instead of waiting days or weeks for it to be signed and returned. This will instill customer satisfaction and prove your responsiveness and efficiency.
"That's way too complicated for me."
When talking about user experience, we have to mention ease of use. Will you hand the customer a thick user manual or expect them to have a Ph.D. in computer science?
E-signing service providers strive to make our user interfaces as intuitive as possible so that even less tech-savvy users can navigate them well.
Simple service use is also an important factor that allows customers to interact with your business smoothly.
A customizable experience
When we talk about digitalization, nouns like optimization, automation, and efficiency first cross our minds.
However, e-signing services also offer a customer-tailored experience. A personal message inviting the customer to sign a document and the ability to customize documents to their needs show that you care about the customer and that within a business interaction with you, they represent a relationship, not merely a transaction.
A faster - and a more certain - way to obtain the signature
Sometimes, the customer is mentally (and physically) somewhere else entirely and perhaps intends to sign the document later. And then they forget.
That's when the option of automatic reminders comes into play, with which e-signing services "keep in mind" instead of you that a document still needs a signature and the signer might need a little push: set the options for resending the notification or a reminder, and the digital platform will "nag" them instead of you.
You'll have peace of mind knowing your papers will be signed, and your customers will be satisfied because they know they are at the center of the user experience.
Accessibility for everyone
E-signing ensures that your business is accessible to everyone. If your customers are located in different geographical areas, have mobility issues, or prefer using a different device than you, these are merely details that should not affect the agreement's success.
Remote e-signing services are not limited to a specific operating system or closed software but are accessible to anyone as web applications on a personal computer, tablet, or smartphone.
This way, you expand your customer base, demonstrate a commitment to caring for their satisfaction, and consequently enhance your reputation.
Aligned with customers' sustainability values
The number of individual customers and companies genuinely committed to environmental issues and striving for sustainable business practices is growing. How can you meet them halfway?
With e-signing, you eliminate the need for paper and can consequently reduce the company's carbon footprint. With an environmentally friendly approach, you'll shine as a progressive and responsible company or brand with customers who share a commitment to sustainable business practices and strive to provide the best possible user experience.
But security is still paramount
Of course. Business documents contain sensitive information, so your customers are just as concerned as you are about whether the paper will reach the person who is supposed to receive it.
E-signing service providers pay great attention to security, continuously developing and updating robust features (encryption, authentication, audit trail, etc.) and adhering to strict domestic and international legislation and recommendations from authorities regulating digital transactions.
These features prevent unauthorized access to your documents and enable secure signing, which is also crucial for a positive user experience.
Thus, electronic signing is more than just a technological means of achieving greater business convenience — it is an extremely powerful tool for improving customers' user experiences.
If you offer them an experience they can hardly find elsewhere, ensure transparency and alignment with their values, and make them feel personally addressed and safe, you let customers know they are at the center of your business efforts. E-signing is one of the tools through which their satisfaction can transform into loyalty.
BetrSign® e-signing service is such a tool. Try it out and check the success stories of some of our customers who have already succeeded in putting their customers at the center of the user experience.